The Rico Foundation is a non-profit foundation that was established to fund University level education for financially disadvantaged Thai children. Many Thai students do finish high school but unfortunately for financial reasons, are forced to forgo additional education. Although there is some government aid available for many students, most the time for the poorest families, it is still impossible to afford the additional cost involved. Therefore the foundation supports a few of these particular students. They are often the most motivated and see a University education as essential. They recognize this is the best way to improve their own lives but also realize this will be a way to enable them to give back to their communities.

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As seen on the Tennis Channel!
Produced by Bailey Pryor

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The two main objectives of the Rico Foundation are the promotion
of higher education and the advancement of sports excellence.